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IOM logo19 April 2010
Institute of Materials, Minerals and Mining, London

Founding a start-up company which capitalises on a new innovative technology is the dream of many scientists and engineers. This one day conference will go through all the steps needed to commercialise your innovation, including protecting your idea, writing an effective business plan, applying for funding, pitching with credibility, marketing and pricing, making decisions and taking risks, dealing with setbacks, and positioning your company for growth.

This practitioner based event has been tailor made to cover all of the important information required to take your innovation forward. Presented by experts in each of the fields, the event includes panel sessions to give delegates the opportunity to question the speakers directly on specific issues, as well as presenting more informal networking opportunities. The day will finish with case studies from two highly successful materials entrepreneurs, who will share their own insights and experiences on what it takes to succeed.

The day will to appeal to:

  • Materials scientists, engineers, and technologists who want to start their own business
  • University researchers and academics looking to commercialise their intellectual property
  • Existing materials entrepreneurs wanting to accelerate their growth
  • Corporate ‘intrepreneurs’ developing new technologies and markets
  • Professionals providing support services to entrepreneurs.

Chairman: Dr Mike Kennard, Managing Director, McKastle Associates Ltd.

Session 1: Idea Generation, Development, and IP Protection

  • Predict the Future, Own the Future: Mike Newnham, Systematic Innovation
  • Intellectual Property and Patents: Ben Dempster, Patent Attorney, Withers & Rogers LLP

Session 2: Winning Funds to Develop Your Business

  • The Perfect Business Plan: Jane Khedair, Managing Director of Business Plan Services in Association with London Business School
  • The Role of the University Enterprise Company: Teri Wiley, Chief Executive Cambridge Enterprise
  • Venture Capital Funding of Materials Start Ups: Hazel Moore, Managing Partner, First Ventures

Session 3: Marketing Your Business and Yourself Effectively

  • Commercial Strategy, Marketing and Pricing for Profitable Growth: Peter Colman, Director, Simon-Kucher & Partners
  • Pitching With Confidence and Credibility: Alison Kemp, Director, Switch Vision Ltd.
  • Decision Making and Learning from Failure: Derek Bates, Materials Technology Ltd.

Session 4: Taking Your Innovation Forward

  • Case Study 1: Orthomimetics Ltd: Dr Andrew Lynn, CEO, Orthomimetics Ltd.
  • Case Study 2: Singular ID – The Story of Commercialising a Materials Technology in Singapore: Dr Adrian Burden, President, Europe, Bilcare Technologies
  • Wrap up and Close: Dr Mike Kennard, Conference Chair

For further details about the event please see the event website at: or contact Dawn Bonfield on


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