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A campaign to reach & inspire 16-19 year olds

What is NOISE?

NOISE is a new nationwide campaign funded by the Engineering & Physical Sciences Research Council. It aims to change 16-19 year olds' attitudes to science and engineering by making these subjects more relevant and accessible. The campaign will have a high-profile launch in London in December 2001.

What Will NOISE Achieve?

The campaign will grab the attention of 16-19 year-olds in both their home and school/college lives. By raising the status of science and engineering in their eyes, NOISE will inspire and enthuse the next generation of UK scientists and engineers.

But we know this won't be achieved by running a patronising "Isn't science fun? Isn't science important!" type of campaign. So the emphasis will be on engaging the target audience by talking first and foremost about issues and topics that interest and excite THEM - eg sport, music, fashion, relationships.

What Will NOISE Involve?

The campaign comprises four key mechanisms:

  • Development of a Web site - www.noisenet.ws. This will portray science and engineering in a stimulating but appropriate way, taking full account of what REALLY interests 16-19 year olds.
  • Identification and promotion of Role Models already active in science and engineering whom 16-19 year olds can relate to. The Role Models will take part in the media launch, appear on the Web site, give interviews, and visit schools and colleges to talk to teenagers about their work.
  • Joint initiatives with a range of companies/organisations for whom 16-19 year olds represent a key market. Again, the emphasis will be on pursuing promotional and other ideas with organisations active in areas of genuine interest to the target group.
  • Press/publicity activities to raise the profile of the campaign among the target group and the public at large. Securing coverage in all the major forms of media is a key aim.

Why Get Involved?

Because NOISE aims to reach out directly to 16-19 year olds, it will provide excellent opportunities for all types of organisations to raise their profile with the target group, both directly AND via the media.

Who Can Tell Me More?

For more information about NOISE, contact:

Vicky Bennett - Campaign Manager: 0870 190 6045, email: contact@noisenet.ws
Jo Wheeler - PR Manager: 0870 190 2799, email: pr@noisenet.ws